Problem:
SSK Cashews faced issues with ineffective packaging – lack of brand differentiation, poor consumer engagement, and information hierarchy.
Approach:
Our approach was comprehensive and strategic:
Brand Identity Enhancement: Analyzed the market and competitors to create a unique brand identity.
Creative Design Concept: Developed visually striking concepts, incorporating vibrant colors, engaging imagery, and clear typography.
Information Architecture: Restructured the layout to prioritize essential information, improving overall comprehension.
Material Selection: Recommended high-quality, eco-friendly materials to align with consumer preferences.
Print and Production Management: Oversaw the entire process to ensure the final product met design standards.
Result:
The new packaging increased shelf presence, improved consumer engagement, effectively communicated information, and received positive market reception, leading to increased sales and market share for SSK Cashews.
ClientSSK CashewsRequirementPackaging Design for Cashew PouchLocationOdishaShare