Client Overview:
Atwork, a dynamic player in the co-working space industry, sought our expertise to revamp their branding and internal branding design. Recognizing the importance of a strong brand image in a competitive market, they aimed to create a cohesive and inspiring environment for their members.
Problem:
Atwork faced several challenges in their existing branding:
1. Inconsistent Brand Image: The brand lacked consistency across various touchpoints, leading to confusion among clients and potential members.
2. Lack of Internal Brand Integration: The physical space did not reflect the brand’s ethos, impacting the overall cohesiveness and identity of Atwork.
3. Limited Brand Engagement: The existing design did not effectively engage clients and employees, hindering a sense of community within the co-working space.
Approach:
Our approach was strategic and holistic, addressing both the external branding and internal branding design challenges:
1. Brand Analysis: Conducted a thorough analysis of Atwork’s current brand position, identifying strengths, weaknesses, and areas for improvement.
2. Brand Strategy: Developed a comprehensive brand strategy that focused on a consistent visual identity and messaging across all platforms.
3. Visual Identity Redesign: Revamped the logo, color palette, and typography to create a more modern and cohesive brand image.
4. Internal Branding Design: Collaborated with architects and interior designers to ensure that the physical space reflected Atwork’s brand ethos, fostering a sense of community.
5. Communication Strategy: Established a communication strategy to engage both clients and employees, promoting a stronger sense of brand belonging.
Result:
The implementation of our branding and internal branding design solutions resulted in significant positive outcomes for Atwork:
1. Consistent Brand Image: The new visual identity created a cohesive and recognizable brand image, fostering trust and recognition among clients and potential members.
2. Enhanced Internal Brand Integration: The redesigned physical space now seamlessly integrates with the brand, providing a more immersive and cohesive experience for Atwork’s community.
3. Improved Brand Engagement: The revamped communication strategy and visual elements increased engagement among clients and employees, fostering a stronger sense of community within the co-working space.
4. Positive Market Reception: The refreshed brand image and internal branding design received positive feedback from both existing clients and new prospects, contributing to increased interest and memberships.
In conclusion, our strategic and comprehensive approach successfully addressed Atwork’s branding challenges, resulting in a more cohesive brand image, enhanced internal integration, and increased engagement within the co-working space community.